Chuck Wendig

When you embark upon a story, you should ask yourself, “What sadness lurks at the heart of this tale?” Find it. … In fact, one might wonder if sadness is the secret impulsion that fuels good narrative conflict. Nothing is more powerful to us than grief and loss — we then look to the storyteller to answer a fundamental question of, can we overcome it, or will it overcome us? – Chuck Wendig

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