Fundamentalism isn’t a belief, it’s a belief about beliefs, a brand loyalty to some particular “jesus”. Some people’s brand of “jesus” is the universe and its “energies”, some people make the culture and its norms their “jesus” brand, and for others its some guru or book. Fundamentalism is about the wisdom of buying into one’s ideological brand over other brands. Make the brand angry, or don’t acknowledge that it’s clearly the best, and you must not understand. Fundamentalism is brand advertising broadcast on a logically unending loop.

— Asher's Maxim 521

Asher Black

Asher Black is a former literary and review editor who writes, thinks, reads, listens, and is interested in the interior darkness of the soul.

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Thanks to all 5500 (approx) Twitter followers. Maxims, ramblings, insights, and random ideas expressed are those of the author and not any agent, publisher, or bookseller.

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