When a woman says she likes “bad boys” (let’s use Megan Fox for example), she doesn’t mean she likes men who burn her with cigarettes or will take a bat to her if she betrays him. She means she likes boys in bands who pose as bad – wear leather jackets and chains, have lots of tattoos – poseurs. It isn’t punk, it’s a style, like you can buy at Hot Topic or copy from a James Dean movie.
— Asher's Maxim
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